The first place my generation turns if they’re looking to find something or express themselves is the internet. And yet, even though older Americans are … Read more
Think You Know the NLRB’s Social Media Rules? Take Eric’s Quiz
Note: Last month, Eric crafted a social media quiz testing your understanding of the NLRB rules around social media policies. The link to the quiz is at … Read more
You Can Fire Employees For Social Media Threats
Prior to the advent of social media and especially the #MeToo movement, employers were generally comfortable drawing a bright line between what employees … Read more
Your Company Story Is Being Written On Social Media
We can’t even hire people anymore.We have so many decliners of our offers. Our Glassdoor ratings are abysmal. They do not seem to understand how drastic … Read more
Analytics Can Make Your Branding Campaign More Effective
It’s evident that emerging technologies like artificial intelligence, machine learning, and data analytics are driving digital transformation within … Read more
How Much Is Too Much When You Recruit On Social Media?
Just a decade ago, a job candidate’s “first impression” of a company usually happened during the first five minutes of an interview. Nowadays, LinkedIn — … Read more
What Your Employees Post Online Should Be a Warning
Yet again, here’s another situation in which off-the-clock social media posts impact the workplace. I read this opinion, in which the plaintiff, a former … Read more
You Can Take Action Against Employees For Their Political Activism
After white supremacists descended upon Charlottesville, Virginia, social media lit up in response. In the days that followed, several marchers were … Read more
If You’re Not Using Social Media to Build Your Gen Z Brand, You’re Missing Out
The proliferation of internet capable devices, global internet access and social media has been creating a virtual space that is still relatively untapped … Read more
LinkedIn Is Your Billboard and Your Industry Window
“Linked In is my favorite site right now… It’s an incredible push to my business….the best professional articles too…” I saw this note on … Read more