Lux Narayan is the CEO and co-founder of Unmetric Inc, a branded content analytics company. Unmetric is a pioneer in the social media competitive intelligence space, and is quickly carving & owning a niche for itself in providing unique analytics and market intelligence for brands and agencies, synthesized from data across social media platforms like Facebook, Twitter, YouTube & Pinterest. Unmetric has operations in the US & India, and Lux divides his time between these geographies and new markets that the company is looking into entering.

Narayan is also a co-founder at ShareMyCake Charitable Foundation, a non profit that focuses on raising a more ‘giving’ generation of kids. He continues to be a director at Vembu Technologies, a company he previously co-founded.

A graduate of IIT Madras & IIM Calcutta, the greater part of his (almost) two decades of work experience have been at the helm of startups. The remaining years encompassed various roles in advertising, media and entertainment.