Quick – what’s the most important marketing weapon a brand has in its arsenal? Clue: It’s not advertising. It isn’t PR. It isn’t social media. And it isn’t … Read more
‘What I Learned Examining 1,000 Employer Brand Posts’
I just completed an analysis of almost 1,000 social-media employer-brand posts at 100 companies. (focusing on LinkedIn). While these organizations are … Read more
‘Just Give Us the Basics’: Recruiters Reveal Their Expectations of Employer Branding
Who in your company knows best which employer branding assets you need the most? Hint: It’s not your head of employer branding. It’s your recruiters. At … Read more
Aligning Employer Branding With Your Employee Handbook
When hundreds of Trump supporters violently stormed the U.S. Capitol on Jan. 6, shockwaves were felt around the world. A shining symbol of American … Read more
How to Write Recruiting Emails People Will Actually Open
If you’ve never been in charge of mass-marketing email sends, you probably feel no guilt as you hit delete on yet another promo code. But if … Read more
Did AMS Just Make a ’90s Music Video About Hourly Workers? Hell, Yeah!
“When it comes to hourly jobs, this is how we do it.” So begins “Hourly – A Totally 90s Music Video ft. Montell Jordan.” Yes, that Montell Jordan. … Read more
Best of ERE: Top 5 Employer Branding Stories of 2020
“Employer branding matters now more than ever.” We’ve heard that repeatedly in 2020. It’s an overused cliché at best, a lie at … Read more
10 Things You’re Probably Doing But Shouldn’t Be Doing in Your Job Ads
Your organization’s job ads, job descriptions, and application process all have a dramatic impact on the number of candidates you attract to your open … Read more
Happening on ERE: What Happens When an Employer Tries to Stay Out of Politics?
It’s an age-old question: Should employers wade into politics? It’s also an irrelevant question — because it implies that your organization has … Read more
Can a Company Be Apolitical?
In the hyper-tense and increasingly political world we live in, it’s no secret that many organizations are taking strong stances on a number of different … Read more