Quick – what’s the most important marketing weapon a brand has in its arsenal? Clue: It’s not advertising. It isn’t PR. It isn’t social media. And it isn’t … Read more
Michael Tuggle
Michael Tuggle is an award-winning creative director and writer, with more than 25 years' in the ad world. Together with Mike Sullivan he co-authored The Voice of the Underdog: How Challenger Brands Create Distinction by Thinking Culture First