Many search engine marketing experts today agree that videos and images drive more traffic in search engines than simple text-related results. In fact, a … Read more
Social Recruiting: Marketing’s Secret Weapon
It’s not often talked about, but your company has a secret weapon when it comes to social media marketing: you. HR, though not traditionally considered a … Read more
The Case for Visual Job Descriptions
Over the past five to seven years, the recruitment industry has faced great disruption due to the advent of social media recruiting and a proliferation of … Read more
We and Rackspace Help You Slide Into the Weekend
You want to talk office culture? Having fun at work? Go ahead and try to sell that system admin you’re courting with the foosball game in the … Read more
5 Ways to Get the Most From Your EVP
Like many large-scale organizational initiatives, employer branding was quickly placed on the back burner when the recession hit. This was unfortunate, … Read more
You Don’t Know It, But Women See Gender Bias in Your Job Postings
Are a few gender-themed words in your job descriptions signaling women, unconsciously, to not apply? A scientific study of 4,000 job descriptions revealed … Read more
You Need to Start Responding
In a recent study, only 14% of customer tweets sent to a brand received a response. That is like not picking up the phone when a customer calls, or worse, … Read more
Your Company’s Employer Brand Could Be the Victim of an Identity Thief
In the comedy movie “Identity Thief,” mild-mannered businessman Sandy Patterson (played by Jason Bateman) travels from Denver to Miami to confront the … Read more
3 Things You Should Know About Strong Employment Brands
The term “employer brand” has been around for a while, but the branding game has changed radically in recent years. It has been said many times on ERE that … Read more
Recruiting Supermodels and a Tool to Help You Do It
As a recruiter, one of the main problems I face with prospective and actual clients is unrealistic expectations of who they can really hire. For a variety … Read more