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Using AI to Elevate Employer Branding

Mark MurphyJuly 25, 2023July 24, 2023

In less than one minute, ChatGPT can help identify strengths and weaknesses in your job posts. Read more

A Hotel Giant Reshapes Its Employer Brand at (Almost) No Cost

Shaunda ZilichApril 13, 2023

Marriott made the unusual choice of not turning to an agency to create new employer branding. Why? Read more

Bridging the Trust Deficit in Recruiting

Kevin GrossmanApril 5, 2023

The most successful recruiters and companies must be adept at talking about more than just open jobs. Read more

Is your recruitment strategy costing you talent?

Nichole MendezMarch 13, 2023

Over the last few years, HR journalists have coined the terms “The Great Resignation,” “The Great Reshuffle,” and, most recently “The Great Breakup.” … Read more

A Selling Point Missing From Recruiting Pitches

Mark MurphyFebruary 20, 2023

Pretend to be a candidate and take a look at your company’s career site or job ads. What are the top selling points that you’re pitching to candidates? I … Read more

New Research Reveals Candidate Expectations During Pre-Application Stage

Kevin GrossmanJanuary 31, 2023

Last year, a startling 75% of companies reported having difficulty recruiting qualified candidates. It doesn’t matter how skillful or experienced your … Read more

Recruiting is the new marketing

Kermit RandaJanuary 24, 2023

However much we read about 2023 being a recessionary year, the fact remains that there are still approximately two open jobs for every job seeker. We can … Read more

‘What I Learned Examining 1,000 Employer Brand Posts’

James EllisDecember 12, 2022

I just completed an analysis of almost 1,000 social-media employer-brand posts at 100 companies. (focusing on LinkedIn). While these organizations are … Read more

Will a Hyper-Focus on Retention Backfire?

Kevin GrossmanNovember 30, 2022

With talent shortages at a 16-year high and economic uncertainty looming ahead, employers are laser-focused on retaining key talent. But companies also … Read more

Using Employee Engagement Surveys to Drive Recruiting

Mark MurphyNovember 22, 2022

What’s the most appealing aspect of working at your company? Is it the hip cafeteria? Is it your brand recognition in the industry? Is it your position as … Read more

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