In less than one minute, ChatGPT can help identify strengths and weaknesses in your job posts. Read more
A Hotel Giant Reshapes Its Employer Brand at (Almost) No Cost
Marriott made the unusual choice of not turning to an agency to create new employer branding. Why? Read more
Bridging the Trust Deficit in Recruiting
The most successful recruiters and companies must be adept at talking about more than just open jobs. Read more
Is your recruitment strategy costing you talent?
Over the last few years, HR journalists have coined the terms “The Great Resignation,” “The Great Reshuffle,” and, most recently “The Great Breakup.” … Read more
A Selling Point Missing From Recruiting Pitches
Pretend to be a candidate and take a look at your company’s career site or job ads. What are the top selling points that you’re pitching to candidates? I … Read more
New Research Reveals Candidate Expectations During Pre-Application Stage
Last year, a startling 75% of companies reported having difficulty recruiting qualified candidates. It doesn’t matter how skillful or experienced your … Read more
Recruiting is the new marketing
However much we read about 2023 being a recessionary year, the fact remains that there are still approximately two open jobs for every job seeker. We can … Read more
‘What I Learned Examining 1,000 Employer Brand Posts’
I just completed an analysis of almost 1,000 social-media employer-brand posts at 100 companies. (focusing on LinkedIn). While these organizations are … Read more
Will a Hyper-Focus on Retention Backfire?
With talent shortages at a 16-year high and economic uncertainty looming ahead, employers are laser-focused on retaining key talent. But companies also … Read more
Using Employee Engagement Surveys to Drive Recruiting
What’s the most appealing aspect of working at your company? Is it the hip cafeteria? Is it your brand recognition in the industry? Is it your position as … Read more