In an age driven by profitability and quarterly reports, there’s only one true competitive advantage left in business: your people. As organizations emerge … Read more
Job Ads Should Focus on Proof, Not Promotion
It’s almost a cliche to say at this point that the pandemic is an opportune time to re-examine a host of recruitment practices. Still, this is … Read more
Talent Acquisition Shifts From Bringing People In to Helping People Out
Once upon a time, when companies laid off workers, their severance packages — if they got any at all — included outplacement services. People would get … Read more
Why You Probably Can’t Recognize Your Own Recruitment Marketing
If you’re like most people today, you’re probably spending a bit more time in front of the television. Which means that you’ve probably viewed … Read more
Why Your Careers Site May Not Be Engaging Candidates
Attracting the right candidates often entails creating landing pages targeted to specific demographics (like what CVS has been doing recently with various … Read more
How CVS Partners to Recruit Talent During the Pandemic
“Coronavirus is here, and we need your help.” With that simple call to action by CVS Health, the company launched an initiative that has become one of the … Read more
Has COVID-19 Made Recruiting Less Important?
A few short months ago, we touted record-low unemployment rates, soaring jobs numbers, and a booming U.S. economy. Open positions far outnumbered qualified … Read more
4 Forces Shaping Your Employer Brand — and How to Leverage Them During the Pandemic
Employer brands are insanely complex and complicated things. They remind me of someone’s personality, where even where there are overarching traits we see … Read more
The Good, the Bad, and the Ugly of Employer Branding During a Pandemic
Since the coronavirus pandemic began, company after company has sent out mass emails about their response to the virus with assurances that they are taking … Read more
5 Reasons to Refresh Your Employer Brand
Your employer brand is just as important as your outward-facing company brand because it affects recruitment, brand perception, and even employee … Read more