A new list of the best employment brands among the Fortune 500 contains a lot of familiar names (if you guessed Google, you guessed right), but a few … Read more
Jobs Staying Open Longer Than Ever
August may have disappointed labor analysts with its unexpectedly low count of new jobs, but for recruiters, the evidence out of Washington and elsewhere … Read more
Indeed Running Ads on Jimmy Fallon, ‘Dancing with the Stars,’ and ‘Amazing Race’
Back in May, I said that Indeed’s campaign “already started in the UK and will begin this fall in the U.S.” Well, fall’s here. Read more
Why Content Marketing Should Be Part of Your University Recruiting Strategy
Take a little trip with me. Don’t worry; you don’t need to pack any bags and your passport can remain safely stowed away. We’re just going to take a step … Read more
You’ll Think I’m Crazy, But You Should Put This in Job Ads
The goal of any job advertisement should be to attract the highest number of responses from qualified applicants. But how exactly do you go about writing a … Read more
What We Learned Looking at Hundreds of Job Ads for Employer Brand Leaders
Over the past seven years I have been fortunate to travel to more than 50 cities in 30 countries to share my employer branding knowledge and experience … Read more
Creating and Marketing an Employment Brand to Attract Talent
We all know that recruiting is about connecting with candidates on multiple levels: practical, emotional, and aspirational. Employment branding and … Read more
How to Get More Your Job Ads More Attention on Job Boards
Hiring is a complex process, but optimizing it is surprisingly simple. Before posting your job listings online, consider asking yourself “Is this job … Read more
Employer Branding Beats Consumer Branding for Young Job-Seekers
Two studies recently came out that provide interesting perspectives on how a brand is viewed by the general public and by young workers looking to start … Read more
Pinball Parties Working for Austin Software Developer
An Austin software developer called Q2 says it’s having success — “record attendance,” according to a senior recruiter — … Read more