The “Employer Brand” is, to put it simply, an organization’s reputation as an employer. This brand is what people (employees, applicants, … Read more
Employers Say Employer Branding Is Working
Most companies say their employer branding is successful, and 9 out of 10 small companies feel that way. That’s according to a new survey of 100 … Read more
5 Reasons Your Job Posts Aren’t Working
Although the title of this article promises five reasons why your job posts aren’t working, there is really one big reason: The best candidates always come … Read more
Getting the Big Picture: Visual Content Is Critical to Building Engagement
Lately the fastest-growing social networks are those that emphasize visual content. Instagram is the fastest-growing social network, followed by Tumblr and … Read more
Do Companies Make the Most of Their Employer Brands?
Branding goes beyond messaging and includes a company’s products and services as well. The same goes for employer branding. Can Yelp employees rate their … Read more
The Intersection of HR & Marketing: Employee Advocacy
Although it may not seem like it at first blush, HR is no stranger to marketing. At its core, that’s what recruiting is: marketing and direct sales. Those … Read more
3 Great Recruitment Marketing Tactics
You’ve heard of all the same old tactics. Narrow your funnel, speak to the candidate, build trust and rapport, use a CRM. All of these are valuable, but … Read more
Out in the Real World, a Lot of Jobs Just Aren’t That Amazing
It’s difficult to attend an HR and recruiting centered conference and not find yourself sitting among a choir while one of our industry’s messiahs preaches … Read more
How This New Zealand Technology Company Has Been Able to Double Headcount Each Year
EROAD is an Auckland, New Zealand-based startup that was established to modernize road user charges in New Zealand. In 2007 the business began to … Read more
Recruiting in the Purpose Economy
Purpose. It’s what employees and job candidates, particularly the millennial generation, want in their work. And it’s what companies need in … Read more