It’s a no-brainer that businesses rise or fall on the strength of the talent they attract to key leadership positions. What’s surprising is how … Read more
How to Tell if Your Employer Brand and Talent Brand Are One and the Same
Up until now, employer branding referred to a company’s positioning and messaging as the employer of choice to a desired audience. Social media, however, … Read more
Long Job Descriptions and Titles Can Hurt You. And So Can Short Ones
Marketing is recruiting’s next frontier. If you’re a marketer, you’re trying to generate a lead or a sale, so you dedicate a tremendous … Read more

Controlling Employer Branding: It May Lead to an HR-CEO Showdown
In a recent report by Universum, a tactical view of how organizations are attracting talent and combating problems is given with some fresh insight. The … Read more

How to Build a Better Employer Brand (Like Top Employers Do)
The job market is changing, and job seekers are taking advantage of an improving market. According to a Jobvite survey conducted in November 2014, job … Read more
How to Improve Your Candidate Response Rates in 2 Simple Steps by @sioffy
This post originally appeared on the Social Talent Blog. At Social Talent, we’re big believers in learning from the successful practices of other … Read more

15 Employer Branding Best Practices You Need to Know
I was fortunate to share many wonderful moments with friends and partners during my 2014 Employer Brand Global Tour, which took me to London, New York, … Read more

Hiring Wisdom: Do You Know What Your Employment Brand Is?
Every company, no matter how large or small, has an employment brand. In most cases, that brand is created by the general public’s perception of the … Read more

SimplyHired’s Top Employer Brands: Interesting, But Not Your Typical List
Job search engine SimplyHired has come up with a way to measure the interaction between job seeker and employer job postings — their Employer Brand … Read more
As Tech Unemployment Drops, Demand for Billboards Soars
With a 2.5 percent unemployment rate, and demand so far outstripping supply that some firms are offering hiring bonuses to interns, Silicon Valley’s … Read more