Even though so much has been written about brand building and the connection between a brand and business success, there’s one important aspect of … Read more
Don’t Be a Talent Brand Soloist. Be the Chorus Master
Your company’s talent brand ?most? influences whether candidates accept or decline your job offers, according to our ?Talent Trends 2014 ?survey of more … Read more
5 Ways to Transform Recruitment Email Marketing
Despite the multitude of new communications channels employers can use to connect with talent, email is still one of the best ways to reach them. But to do … Read more
Use Company Culture to Hire Top Talent and Engage Your Team
Hiring for cultural fit is one of the main mantras within recruitment nowadays. Recruiters are encouraged to look beyond skills and past the job … Read more
Top 10 Ways to Supercharge and Optimize Your Job Postings
Trying to hire? Chances are that your candidates will type a job title into a search engine. Keep your job postings highly visible and optimized. If … Read more
Branding: The Way to Get the Best Talent to Take Notice
The race for talent continues unabated. There’s a trend that’s shaping up to be the key to attracting talented performers from your rivals – branding. … Read more
These Companies Show You Can Still Do Employer Branding Through Blogging
Blogs may not be the hottest new tool, but don’t rule them out as part of your organization’s employer branding and talent acquisition efforts. … Read more
You Have 1 of These 4 Brands
Software is everywhere. It is, as Marc Andreessen pointed out, “eating the world.” What began with the communication and entertainment industries has … Read more
The Employer Brand Misalignment
It’s a no-brainer that businesses rise or fall on the strength of the talent they attract to key leadership positions. What’s surprising is how … Read more
How to Tell if Your Employer Brand and Talent Brand Are One and the Same
Up until now, employer branding referred to a company’s positioning and messaging as the employer of choice to a desired audience. Social media, however, … Read more