“When you play the game of thrones, you win or you die.” Well, playing the game of content strategy isn’t that dire, but since we’ve all heard that content … Read more
If You Really Want to Improve Your Employer Brand, Do These Things to Be a Better Leader
Several years ago as I was cutting my teeth as a new account executive straight out of the military, I found myself a bit frustrated with my job and … Read more
Signs That It’s Time to Get Your Brand on Snapchat
When I first heard about Snapchat, it was from younger colleagues of mine urging me to create an account and join in on the fun. My first response, “Isn’t … Read more
Here’s Proof That Content Will Bring You the Most Important Job Applicants
Content is far more effective at encouraging applications for those with the most experience and helps entry-level applicants self-select out of the … Read more
Here’s Why Employees Are Your Best Brand Ambassadors
Successful corporate branding is all about “promise makers” and “promise keepers.” Your brand represents how people perceive your … Read more
Has SAP Revealed the Future of Employment Branding? Introducing ‘Freemium to Premium’
(SAP was this year’s ERE Recruiting Excellence winner for the best employer brand and most strategic use of technology) The “best” talent is getting … Read more
Sometimes, the Very Best Places to Work Aren’t Really Places at All
There’s a new trend in Silicon Valley. Famous tech brands are building enormous headquarters designed by famous architects. They’re using the greenest, … Read more
Employers Need to Become Career Newsrooms
Factset, Sodexo, Amtrak. These companies all have one thing in common when it comes to marketing themselves to job seekers. They all create large amounts … Read more
Build Your Brand Through Content Marketing
You have a presentation in one hour and you need more material. Your natural inclination is to “Google” it. Bingo — you run across a well-prepared … Read more
On April 21 You Could Lose Big If Your Careersite Is Not Mobile Friendly
Sometime on April 21 your career site, the one you worked so hard to get on Google’s first search page, may disappear down the rabbit hole, banished … Read more