Are you making the most of your Facebook corporate presence? Are you looking for new ways to generate leads? If you answered “yes” to either of those … Read more
How to Recruit Walk-ins and Why ‘We’re Hiring’ Banners Don’t Work
“We’re hiring.” You can’t miss seeing a banner with this type of message on it, because with a growing economy, they’re simply everywhere. But … Read more
Game of Content Strategy for Recruitment
“When you play the game of thrones, you win or you die.” Well, playing the game of content strategy isn’t that dire, but since we’ve all heard that content … Read more
If You Really Want to Improve Your Employer Brand, Do These Things to Be a Better Leader
Several years ago as I was cutting my teeth as a new account executive straight out of the military, I found myself a bit frustrated with my job and … Read more
Signs That It’s Time to Get Your Brand on Snapchat
When I first heard about Snapchat, it was from younger colleagues of mine urging me to create an account and join in on the fun. My first response, “Isn’t … Read more
Here’s Proof That Content Will Bring You the Most Important Job Applicants
Content is far more effective at encouraging applications for those with the most experience and helps entry-level applicants self-select out of the … Read more
Here’s Why Employees Are Your Best Brand Ambassadors
Successful corporate branding is all about “promise makers” and “promise keepers.” Your brand represents how people perceive your … Read more
Has SAP Revealed the Future of Employment Branding? Introducing ‘Freemium to Premium’
(SAP was this year’s ERE Recruiting Excellence winner for the best employer brand and most strategic use of technology) The “best” talent is getting … Read more
Sometimes, the Very Best Places to Work Aren’t Really Places at All
There’s a new trend in Silicon Valley. Famous tech brands are building enormous headquarters designed by famous architects. They’re using the greenest, … Read more
Employers Need to Become Career Newsrooms
Factset, Sodexo, Amtrak. These companies all have one thing in common when it comes to marketing themselves to job seekers. They all create large amounts … Read more