This article is not about politics; it’s about how organizations can build a powerful employer brand in a short period of time. A As an ardent advocate of … Read more
Jobvite Survey Finds Employer Branding (and Social Media) Are Both Pretty Big
Jobvite’s annual Recruiter Nation Survey is out this week. In its eighth year, the survey was conducted in July 2015 and completed by 1,404 recruiting and … Read more
Donald Trump Taught Us All We Needed to Know About Employer Branding
This article is not about politics; instead, it’s about how organizations can build a powerful employer brand in a short period of time. As an ardent … Read more
Brazilian Butt Lifts and Conference Calling: Nothing in Common Here
What do you do while waiting for your weekly conference call to begin? We do some real work, or we email or text as the hold music plays on, subtly … Read more
Recruiting Content: The First 10 Pages
Starting a recruiting content strategy is a daunting proposal. You may know that you need to tell more stories to attract prospects and validate their … Read more
ADP Aiming Brand Campaign at Both Potential Customers and Candidates
You may know that ADP’s been around since forever (1949), that it has been in a much-talked-about rivalry with Zenefits, and that it’s handling … Read more
The State of Employer Branding Today — and Tomorrow
Several employer branding reports have come out in the last few months, including surveys from Futurestep, Universum, BLR, and my agency Brandemix. … Read more
How Many Job Seekers to Make a Hire?
536. That’s the number of people it takes to get from the top of the funnel to a hire. After 10 million applications from 50 million job seeking … Read more
It Takes A Village For An Employer to Make A Hire
536. That’s the number of people it takes to get from the top of a corporate recruiting funnel to a hire. After 10 million applications from 50 … Read more
Amazon’s March Travels Lead to New Set of Career Videos
Amazon’s operations and customer-service recruiting team is launching a set of career videos aimed at portraying the challenges and opportunities of … Read more