Consider a guy named James who goes to work every day filled with purpose, or a woman named Julia who has a deep-seated passion for what she does at the … Read more
See How Your Recruitment Marketing Compares to the Fortune 500
We studied 13 modern recruitment marketing practices that give employers an edge in finding and attracting their target candidate personas, engaging … Read more
What Donald Trump Can Teach Us About How to Build an Employer Brand
This article is not about politics; it’s about how organizations can build a powerful employer brand in a short period of time. A As an ardent advocate of … Read more
Jobvite Survey Finds Employer Branding (and Social Media) Are Both Pretty Big
Jobvite’s annual Recruiter Nation Survey is out this week. In its eighth year, the survey was conducted in July 2015 and completed by 1,404 recruiting and … Read more
Donald Trump Taught Us All We Needed to Know About Employer Branding
This article is not about politics; instead, it’s about how organizations can build a powerful employer brand in a short period of time. As an ardent … Read more
Brazilian Butt Lifts and Conference Calling: Nothing in Common Here
What do you do while waiting for your weekly conference call to begin? We do some real work, or we email or text as the hold music plays on, subtly … Read more
Recruiting Content: The First 10 Pages
Starting a recruiting content strategy is a daunting proposal. You may know that you need to tell more stories to attract prospects and validate their … Read more
ADP Aiming Brand Campaign at Both Potential Customers and Candidates
You may know that ADP’s been around since forever (1949), that it has been in a much-talked-about rivalry with Zenefits, and that it’s handling … Read more
The State of Employer Branding Today — and Tomorrow
Several employer branding reports have come out in the last few months, including surveys from Futurestep, Universum, BLR, and my agency Brandemix. … Read more
How Many Job Seekers to Make a Hire?
536. That’s the number of people it takes to get from the top of the funnel to a hire. After 10 million applications from 50 million job seeking … Read more