Want to hire the next “Michael Jordan” of sales? First, get real about your ideal target candidate profile. I’ve noticed over the last 20-plus years … Read more
Selling Your Employer Brand: The Power You Find in Stories and Sound Bites
Does your organization have a set of stories and sound bites that your recruiters and hiring managers share with potential candidates, stories that say: … Read more
Get Ready for a New Seismic Shift in Talent Acquisition
There have been a handful of seismic shifts in talent acquisition over the years … … job boards … applicant tracking systems … social media recruiting … … Read more
Hiring Managers: the Sleeping Giants of Your Employment Branding Efforts
Much has been written about your marketing department’s role in building your employer brand, how it can help in social media recruiting, etc. In another … Read more
Tech Insights: Turning Our Conception of a Job Ad Upside Down
I had a chance to meet with Maury Hanigan of Sparc (formerly Match-Click) at Talent Tech Labs in New York. Her company produces a solution for creating … Read more
What Employer Branding Is — and What It Isn’t
Some people still aren’t clear on what exactly employer branding is. Here are the basics to get you started. Employer Branding Is More Than a Tagline … Read more
Jobs Don’t Have to Be Just Another Commodity
Here’s a fact about the jobs at your company that you may not like: they’re a commodity. You might think that what you have to offer is unique and the … Read more
The Final Generation — Recruiting Gen ‘Z’
The millennials are so yesterday. Now it’s time to start thinking about recruiting Generation Z — defined as those born between the mid 1990s and … Read more
5 Ways to Use Periscope to Attract Talent by @susan_vitale
An astounding 10 million people have created Periscope accounts since the app was born in late March, and almost two million people actively use it every … Read more
Native Advertising — The Next Big Thing in Recruitment Advertising
I have always encouraged recruiting leaders to borrow effective practices from the business side of the enterprise and to adapt them to the recruiting … Read more