As competition for top talent continues to tighten in 2016, nearly every industry has found itself in a candidate’s market. The days of cherry picking are … Read more
Work is Work, So Stop With the Fiction
There’s no greater disservice to employees than trying to sell them a piece of fiction about the nature of their relationship with their employer. … Read more
What to Do About Your Brand After a Merger
Mergers and acquisitions are heating up in nearly every industry. In January alone, global activity in the pharma industry totaled $56 billion, more than … Read more
The Best KPI for Measuring Native Ads
2016 is the year that recruitment marketing gets serious about native advertising. Traditional banner, text, and search engine marketing ads are dropping … Read more
Your Email Marketing Strategy Doesn’t Have to Stay Down for the Count
The intuitive (and sometimes scarily accurate) Google machine shows I am not alone in questioning the effectiveness of email marketing for today’s … Read more
A Pennsylvania Town Is Creatively Selling Itself to Recruits In Ways Cities 10 Times the Size Are Not
Add a new name to that list of locales — I’m talking about Minneapolis, Nashville, Austin, Detroit, even the Yukon, to name just a sampling … Read more
A Glimpse Into the Future of Recruitment Content Marketing
In marketing, content is king. With the widespread adoption of social media, marketers are becoming more like publishers, generating content to educate and … Read more
Recruitment Marketing: Your Thank-you Page Is Broken
Do you like to leave pipelined talent hanging in the dark? Silly question, but most of you probably answered “No,” but based on what I’ve seen … Read more
6 Steps to Analyze Post-Hire Data and Improve Your Recruitment Marketing Efforts
Recruiting doesn’t end once you’ve made your hire. Valuable post-hire data exists if you know where to look and what to do with it. It’s not enough for … Read more
We Keep Talking About ‘Purpose’ at Work But Perhaps We’re Being Dishonest
It’s only Wednesday, and already I’ve had no less than 12 conversations this week discussing the importance of identifying candidates who “connect to … Read more