Understanding the Top 10 Problems Associated With Having a Strong Employer Brand There are only two long-term strategic recruiting approaches: employer … Read more
HR Roundtable: What Is An HR Brand?
When the HR Roundtable (of Cincinnati) convened in June, you could sense the excitement as the room began to fill. The attendees gathered to discuss a … Read more
Creating Talent Personas Should Be Part of Your Recruiting Strategy
There’s lots of buzz around talent personas these days. As a program recruiter at heart, I’ve always been on the bandwagon of casting a wide but focused … Read more
In the World of Brand Ambassadors, These 3 Things Motivate Them the Most
Brand ambassadors are vital to representing your company in an accurate, favorable way. Not only can they improve your consumer brand, but they can also … Read more
Onboarding: Engage, Retain, Succeed
The first few weeks on the job are critical for new-hire retention. It is in these crucial few weeks that a new employee is assessing whether they have … Read more
Try This 5-10-minute Experiment if You Are a Real Recruiting Human Being
A great analogy for candidates (both active and passive) these days is a tourist wandering into a foreign food and goods marketplace. What first starts out … Read more
Target Your Prospects With Programmatic Ad Buys
Deciding where to place a job ad is an important decision; it’s based on how best to get your ad in front of good candidates. For example, if you were … Read more
VMware Turns Things ‘Upside Down’ With Brand, Website
I was in the middle of looking at new career sites from the American Cancer Society and Sonos when I heard about yet another: VMware. Its launch was … Read more
Brand Building Tactics For Tight Budgets
As competition for top talent continues to tighten in 2016, nearly every industry has found itself in a candidate’s market. The days of cherry picking are … Read more
Work is Work, So Stop With the Fiction
There’s no greater disservice to employees than trying to sell them a piece of fiction about the nature of their relationship with their employer. … Read more