Big ideas like “crowdsourcing,” “analytics,” and “transparency” start out as exciting, but nebulous concepts. Wait a few years and they go from being … Read more
Talent Sourcing in the Digital Era: Talent Sourcing Is So Much More Than Boolean
Talent sourcing in the digital era continues to evolve and become more specialized. A decade ago, talent sourcers took leadership in social media and … Read more
How to Make Your Job Ads More Effective
One of my favorite people in the analytics world is Mark Goldberg (now at McFrank & Williams). He called me to talk about the use of data in creating … Read more
3 Questions to Keep Your Recruiting Aligned With the Business
As a business leader, you know who makes your company run. (Hint: your employees.) A study by SHRM shows that 95% of recruiters expect recruiting to be as … Read more
Comp and Perks Are Important, But Talent Seeks Purpose, Values
Attracting great candidates for key roles is one of the most difficult tasks for any business, particularly in Silicon Valley. And in an attempt to lure … Read more
You Created an Employer Brand. Now Activate It
Sneak peeks, blooper reels, How it’s Made … who doesn’t love going behind the scenes? Employer branding is the very deliberate process of identifying an … Read more
Kimberly-Clark On a Hunt for ‘Original Thinkers’
They’re feeling the need to keep older workers’ knowledge with them, but simultaneously bring on millennials and brand themselves as … Read more
What Makes an Employer-of-Choice So Great?
The following is my spin on a Retail Wire opinion piece about what makes a great retailer… Here’s what makes an employer an “employer of … Read more
Getting Your Influencers to Help Build Your Brand
Editor’s note: If the following article reads like it was written for e-commerce marketers, it was. Recruiting, though, has much in common with … Read more
SAP’s Recruitment Cartoon
We just described how SAP needed to stand out from the crowd in 2016, with its biggest year for employment branding, by humanizing the brand and showcasing … Read more