Having just celebrated my one-year work anniversary of joining the employer branding world (thanks, LinkedIn!), I can’t help but reflect on what a crazy … Read more
Huh? HR Chief: ‘Instagram is the New LinkedIn’
CEOs, salespeople, and marketing professionals are prone to hyperbole. However, heads of HR rarely are. So when I recently read a story quoting the chief … Read more
Social Media Can Make the Candidate Experience Great
How do you define “candidate experience?” HR influencers who have discussed the candidate experience share similar views. In a 2013 blog post … Read more
Generation Z Is Coming. Will You Be Ready?
Recently at the SHRM conference, I had the pleasure of meeting Heather Bussing’s son, Holden. As we all laughed and joked with this young man, we mentioned … Read more
It’s Time For HR to Start Marketing Itself
When most of us think of marketing, we think of promoting a business: brand creation, strategic positioning, social media, advertising, pricing, etc. … Read more
Your Jobs On Indeed Aren’t Showing Up On Google
A former Indeed executive reached out to me last week regarding Google’s recent dive into Indeed’s waters and the launching of Google for Jobs. … Read more
Indeed Gives Nod to Craigslist as it Solidifies its Defenses Against Google for Jobs
A former Indeed executive reached out to me last week regarding Google’s recent dive into Indeed’s waters and the launching of Google for Jobs. … Read more
We Are Fishing with The Wrong Bait
It is your turn to step up to the mic. Your audience is waiting for your message. The message of the others in this competition is swirling around their … Read more
Note This Trend — TV Ads for Building Your Image as a Technology-Driven Firm
Technology has grown in importance to the point where every firm has no choice but to become a technology-driven firm. Yes, technology hardware and … Read more
6 Things Every Sourcer Wants a Candidate to Know
A professional sourcer will look through hundreds of different candidate resumes and LinkedIn profiles a day, and therefore are highly attuned to noticing … Read more