It should be no secret to anyone that political activity and tensions are currently high in the US. And by now, everyone in HR has heard about the Top Dog … Read more
Your Career Site Is Simply the Paper (or Kindle) to Your Employer Brand Story
Redoing your career site does not mean you have an employer brand strategy. I’ve even heard some of my follow HR peeps wonder why their career site … Read more
HR is the New PR
What’s bad for journalism has been good for public relations. Reporters have always had a tendency to leave the trenches of writing stories and the … Read more
Why Do Your Employees Work For You?
Just as the customer has expectations around a firm’s brand, so does an employee. While the Customer Value Proposition defines the value of a firm’s … Read more
The Ultimate Guide to Drip Marketing Campaigns for Recruiters
Recruitment drip marketing isn’t just the latest buzz term, but a lot of savvy sourcers and recruiters have woken up to its potential. They’re taking … Read more
If You’re Not Using Social Media to Build Your Gen Z Brand, You’re Missing Out
The proliferation of internet capable devices, global internet access and social media has been creating a virtual space that is still relatively untapped … Read more
The Email Recruiting Battle Plan: A Digital Era Email Strategy – Part 1
Put on your marketing hat. Think like a marketer that happens to work in talent acquisition. This new model takes inbound recruiting to the next level. … Read more
How to Sell the Need For Employer Branding
You already know employer branding is a must in today’s competitive market for top talent, but if you’re struggling to get your executive team on board … Read more
Better Late Than Never: LinkedIn Will Soon Let You Upload Videos, Reveal Some Viewer Data
It’s about five years overdue, but news is spreading that LinkedIn’s 500 million users will soon be able to upload a video and share it. Yes, … Read more
Why HR and Marketing = A Killer Employer Brand
There’s an un-level playing field in the war for talent today, as employers face a rising competitor: flexible work arrangements offered via the gig … Read more