Almost every action and process in recruiting is designed for short-term gain. Despite talk about being strategic, most recruiters and recruiting managers … Read more
Employment Communications Firm Changes Name, Positioning
JWT, the specialized communications firm which partners with clients such as: Microsoft, Starbucks, Boeing, AT&T Wireless, Nissan, and Compaq, … Read more
10 Ways to Supercharge Your Search for Candidates
The Merriam-Webster dictionary defines research as a “careful or diligent search,” a “studious inquiry or examination,” and … Read more
Being Different Attracts
Differentiating your organization from others in the eye of the candidate is becoming our challenge as recruiters. It is increasingly difficult to recruit … Read more
What Is Your Google Rep? Managing Your Online Brand
Do you know that your firm has a “Google rep” and that if you’re not aware of it, your recruiting effort may be hindered or even … Read more
Outrageous Recruiting Using Avatars and YouTube
Most corporate recruiting efforts are painfully conservative. That fact might not seem like something that you should waste a lot of time worrying about, … Read more
12 Keys to Tuning Up Your Sales Force
Many cars today tell the driver when it is time to perform maintenance. Even better, some tell the driver that maintenance is needed in 1,000 miles with … Read more
Sales to Sales Manager?
It’s a common assumption. A good sales manager should first be a good salesperson, right? Wrong. It is a big jump from being a skilled … Read more
The Importance of a Market Analysis
The importance of a good market analysis in your area cannot be over emphasized, and whether you’re a large corporation or a small firm, … Read more
Before You Waste Your Time and Money on So-Called Employer Branding
Employer branding is quite the rage these days. Yet, I’m still amazed at what many people think it means to “create” an employer brand. … Read more