Ever since the unsolicited offer by Microsoft to buy Yahoo, recruiters have been literally “circling” Yahoo in a manner that would have to be … Read more
Top Places to Work Lists Are Valuable for both Branding and Poaching!
It’s official. Google is the #1 Best Place to Work in America according to Fortune Magazine. If you haven’t yet read this issue of Fortune, you … Read more
Tips on Working with a Third-Party Agency
The decision of whether or not to hire additional recruiters can be a struggle. During hectic times, the workload can be overwhelming. It can seem like an … Read more
Leveraging Your Product Brand to Improve Recruiting
Whether you realize it or not, every firm has two brands: a product brand and an employment brand. And, of the two brands, quite often the stronger one of … Read more
How to Build an Inside-Sales Dream Team
As recruiting professionals, quite often our clients solicit our advice when defining the roadmap of a particular business unit within their organizations. … Read more
The Power of Stories for Employment Branding and Referrals
Few people would disagree with the premise that stories are powerful mechanisms for selling ideas and concepts. In fact, there have been books written … Read more
Are Job Applicants Destroying Your Brand?
Phil walks into his favorite retailer to apply for a job. He sits down at the kiosk and begins to fill out the employment application. He fumbles through … Read more
5 Ways to Create Inspiring Job Announcements
In the world of recruiting, there’s no substitute for a strong attraction. And, while current employees can court candidates during interviews, an … Read more
Employment Branding: the Only Long-Term Recruiting Strategy
Almost every action and process in recruiting is designed for short-term gain. Despite talk about being strategic, most recruiters and recruiting managers … Read more
Employment Communications Firm Changes Name, Positioning
JWT, the specialized communications firm which partners with clients such as: Microsoft, Starbucks, Boeing, AT&T Wireless, Nissan, and Compaq, … Read more