Are you engaged in faux employer branding or magnetic employer branding? When employers do the following without doing what is described in the rest of … Read more
Why Organizations Value Consumer Brands More Than Employer Brands and How to Change the Conversation
Universum’s annual list of “most admired” employers is out, with many of the usual suspects (Google, Apple, Amazon) topping the list. Not … Read more
YouTube – a Place Where No Staffing Professional Has Gone Before!
YouTube is a video-sharing website that was founded in 2005 by Chad Hurley, Steve Chen, and Jawed Karim. It is headquartered in San Brune California. It … Read more
Swordfish, The Ultimate Contact Finder
Swordfish is one of the best contact finding tools out there right now. It finds both work and personnel emails, work, home, and cell phone numbers, as … Read more
Making Connections: Where the Candidate Experience and Employee Evangelism Intersect
Developing a truly effective candidate experience is an iterative process, but what’s constant are the connections created, fostered, and grown … Read more
The Hidden Cost of Too Many Job Applicants
One of the top candidate complaints is not getting a callback, an email update, or anything after they apply for a job. This frustration is often amplified … Read more
How to Develop a ‘Glocal’ Employee Value Proposition
In 2010 I got a call from an internal headhunter about a potential job at Roche. “Head of Employer Branding.” “What???” I had been in recruitment for … Read more
Why Our Hiring Sources Shouldn’t Be a Secret
There may be a disconnect between candidates and employers, an incongruence in where candidates and employers spend time searching each other. This is … Read more
A Sourcer’s Manifesto
You Are Not an Inquisitor; You Are a Brand Ambassador and a Candidate Assistant Before I became a recruiter, I had a specific image of what recruiters are … Read more
The Age of the Social Media Influencers
Days after I published my book, Full Stack Recruiter, I started getting messages and emails from random people asking the same thing: “Can I get a free … Read more