The numbers are impressive. When you have a strong employer brand, you can see up to a 50 percent drop in cost to hire and up to an 80 percent increase in … Read more
Powerful Actions for Convincing Top Prospects to Apply in the Public Sector
In today’s highly competitive recruiting market, convincing public-sector recruiting prospects to actually apply for a job requires unique and powerful … Read more
Happy Global Talent-acquisition Day, Recruiters!
Happy Global TA Day, recruiters! (Celebrated each year, the first Wednesday in September.) Recruitment marketers like me celebrate your skills today! Let … Read more
It Takes Just Five Minutes a Day
It is difficult to stand out from your competition as a recruiter or sourcer. We are continually being asked to be creative, be strategic, and connect … Read more
HR 101: The 4Ps Of a Talent Attracting Brand
Attracting top talent has never been harder. How can companies set themselves apart from their competition? To be a destination employer, you need to have … Read more
A Job Seeker’s Environment Can Kill Your Pipeline
Job seekers are people. People get distracted. So, you have to ask yourself: “Are my recruitment marketing materials attracting and engaging job seekers”? … Read more
This Is What I Want to Know About a Job Candidate
If you’re reading this article right now, I’m guessing you’re the type of person who likes to consume anything you can get your hands on about TA. Anything … Read more
Why Your Firm Has a Talent Shortage Explained (Bluntly)
Most organizations that are facing a talent shortage blame a variety of external factors, even though the actual culprit is the way their firm recruits. … Read more
What Law & Order Can Teach Us About Recruitment Marketing: The Audio Tag
Look around. How many people around you are wearing headphones right now? Have you noticed how many people are walking around your office with various … Read more
Faux Employer Branding vs. Magnetic Employer Branding
Are you engaged in faux employer branding or magnetic employer branding? When employers do the following without doing what is described in the rest of … Read more