Last week I posted a summary of the most relevant, thought-provoking discussions of the week, and after hearing from several of you, I thought I would make … Read more
100 Million Job-Related Searches on Google in June!
For months (and years) I’ve wondered what the number of monthly searches was for job-related keywords on Google. I always knew it was a big number, … Read more
New Recruitment TV Show To Say Aloha to Hawaii
If nothing else, video branding is without a doubt the recruitment trend du jour. Hardly a recruitment conference is without at least one workshop … Read more
The 20 Principles of Strategic Recruiting
Corporate recruiting is an interesting field. There are no books entitled The Theory of Recruiting or Principles of Strategic Recruiting. As a result, most … Read more
Building Your ‘I Care’ Brand During the Gas Price Surge
Corporations around the world are missing an opportunity both to help their employees during their economic struggles and to build their employment brand … Read more
Even in a Recession, Employment Branding is Worth the Risk
This is the perfect time to capture market share with top talent. The economy is slow, gas prices are through the roof, and it is causing problems … Read more
Why Google or Starbucks?
Why are people attracted to companies like Google and Starbucks? Is it money? Opportunity? Or maybe for the bragging rights? Certainly a few candidates are … Read more
The Most Effective Way to Change Your Brand
One of my favorite recent hot topics in recruiting is employer branding. The concept goes like this: All employers have a brand for the product or service … Read more
Top Places to Work Lists Are Valuable for both Branding and Poaching!
It’s official. Google is the #1 Best Place to Work in America according to Fortune Magazine. If you haven’t yet read this issue of Fortune, you … Read more
Leveraging Your Product Brand to Improve Recruiting
Whether you realize it or not, every firm has two brands: a product brand and an employment brand. And, of the two brands, quite often the stronger one of … Read more