Shopping-cart abandonment is the term for when a customer starts a purchase but then bails out. Marketing professionals hate this for obvious reasons and … Read more
How to Write Recruiting Emails People Will Actually Open
If you’ve never been in charge of mass-marketing email sends, you probably feel no guilt as you hit delete on yet another promo code. But if … Read more
Strategy Safari: A “Dream Maker” Job Post Is a Recruiting Nightmare
Why do so many organizations completely miss the mark when it comes to job titles? I haven’t been able to get this question out of my head after seeing a … Read more
Women Apply From Venus, Men Apply From Mars
It’s no surprise that corporate America was built by men, for men. Men are three times more likely to get an interview. For every dollar men make, women … Read more
10 Things You’re Probably Doing But Shouldn’t Be Doing in Your Job Ads
Your organization’s job ads, job descriptions, and application process all have a dramatic impact on the number of candidates you attract to your open … Read more
It’s Raining Candidates! Hallelujah?
If you’ve been in recruiting for any length of time, you’ve dealt with that one hiring manager. You know the one. The one who is never satisfied, who wants … Read more
The Fart Test: Figuring Out How Gender Bias Tools Improve Job Descriptions
When I started my company, I read a book called Building a StoryBrand by Donald Miller to clarify my marketing message. Miller identifies the seven … Read more
Industry Experience Is Overrated
In the past, the only way to become an Army Special Forces soldier was to have prior military experience. Then, in 2000, the creation of the X-Ray Program, … Read more
The Big Job Boards Are Failing Employers and Candidates
In a world filled with unlimited options, customizing products and solutions to people’s needs, choices, and personalities is critical to drive buying … Read more
The Problem With Entry-Level Job Postings
When I graduated, I was going to be a marketing executive. I would work at the big ad agencies, and everyone would just be dying to hire me. I’m … Read more