Job seekers are people. People get distracted. So, you have to ask yourself: “Are my recruitment marketing materials attracting and engaging job seekers”? … Read more
AI Can Make Your Job Ads Less Biased and More Successful
Augmented writing refers to tools that help people write better. Spelling, grammar, and style checkers are familiar and useful augmented writing tools. … Read more
Need to Recruit More Applicants? Offer Them a Product Discount
Many search for jobs because they seek more buying power, so why not offer qualified applicants a product discount to meet that interest? Yes, when you’re … Read more
Job Postings in the Age of Social Media
I don’t know about you, but my least favorite thing to create is a job posting. Don’t get me wrong, it brings in great candidates, but I prefer to be on … Read more
Is Google For Jobs a Job Board Slayer?
The unemployment rate is at a record low and job openings are at a record high. These should be happy times for job boards that provide the all-important … Read more
ACLU Charges Facebook, 10 Employers With Men Only Targeting
One of the most powerful marketing features of sites like Facebook is the ability to target messages to specific groups. If you’re selling roofing … Read more
Court Considering If Experience Limits in Job Postings Are Discriminatory
Employers should keep an eye on a case in the U.S. Court of Appeals for the Seventh Circuit (based in Chicago) holding that the Age Discrimination in … Read more
How Not to Write a Job Posting
Seventh Circuit Holds That the ADEA Also Covers Job Applicants, Not Just Employees Employers should keep an eye on a case in the U.S. Court of Appeals for … Read more
eQuest Adds Facebook to Its Blast! Network Job Distribution Service
I don’t talk about eQuest much. It’s old. It’s boring. It does the dirty job of compliance and distribution while the recruitment world … Read more
The Top 5 Factors That Make Job Seekers More Likely to Apply
What are the big things that job seekers are looking for in their next job? You probably have a good idea — a better salary and job title, more … Read more