You might assume that with U.S. unemployment skyrocketing in the last few months, the sudden influx of talent into the candidate pool would make hiring … Read more
How to Re-Recruit Your Workforce Amid COVID-19
With layoffs and hiring freezes due to the coronavirus pandemic, it’s a strange time for recruiting. But the best employer brand professionals understand … Read more
What Four Years of Research (and COVID-19) Reveals About Candidate Expectations
In an age driven by profitability and quarterly reports, there’s only one true competitive advantage left in business: your people. As organizations emerge … Read more
Talent Acquisition Shifts From Bringing People In to Helping People Out
Once upon a time, when companies laid off workers, their severance packages — if they got any at all — included outplacement services. People would get … Read more
Are You a Glassneck When It Comes to Glassdoor?
With less reqs to fill right now, this is a good time to turn your attention to other ways to add value to hiring efforts. One of those is addressing your … Read more
Why You Probably Can’t Recognize Your Own Recruitment Marketing
If you’re like most people today, you’re probably spending a bit more time in front of the television. Which means that you’ve probably viewed … Read more
Has COVID-19 Made Recruiting Less Important?
A few short months ago, we touted record-low unemployment rates, soaring jobs numbers, and a booming U.S. economy. Open positions far outnumbered qualified … Read more
4 Forces Shaping Your Employer Brand — and How to Leverage Them During the Pandemic
Employer brands are insanely complex and complicated things. They remind me of someone’s personality, where even where there are overarching traits we see … Read more
The Good, the Bad, and the Ugly of Employer Branding During a Pandemic
Since the coronavirus pandemic began, company after company has sent out mass emails about their response to the virus with assurances that they are taking … Read more
Are You Defining Your Employer Value Proposition in All the Wrong Ways?
If you’re serious about investing in your employer brand — which, of course, you should be — defining your value prop is an important first step. Yet it’s … Read more