Celeste Sirin is the founder and MD of Employer Branding Africa, a consultancy that focuses on building and cultivating employer brands to improve employee engagement, retention. and acquisition for companies of all sizes.

Having worked within the recruitment industry for many years, Celeste has run her own award-winning recruitment marketing and response management agency. Her passion lies in pushing the boundaries of conventional recruitment practices through infusing employer branding, marketing, and talent acquisition strategies across various industries. Celeste’s mission lies in defining and driving the essence of employer branding and the fundamental importance of companies adopting it as a business imperative.