You don’t hear a lot about companies building brand ambassadors these days, and if you attend as many conferences as I do, you know that you also … Read more
Your Employment Brand: You Don’t Need a Super Bowl to Make Your Pitch
Living in Michigan, Chrysler’s last two Super Bowl ads have been big news in our part of the world (check out last year’s ad with Eminem here). In case you … Read more
Employment Brand? Study Says Half of Companies Don’t Have One
Employment branding is one of the most talked about topics in the HR world. Yet, according to a new study from CareerBuilder, nearly half of HR managers … Read more
Your Mission at Work: Do You Really Believe in What You Do?
One of our clients at HRU is the U.S. Army, and I recently had an opportunity to go onto one of the bases and listen to the commanding officer speak about … Read more
When Your Skills Aren’t Valued, Lead With Your Personal Brand Instead
Sometimes you find yourself in a situation where your gifts and skills don’t line up with the type of skills that are valued in your environment. You might … Read more
What Your Recruiters and Their Style Says About Your Employment Brand
“You are the best interviewer I have ever had!” That is what my wife was told last week after she finished interviewing a prospective employee. She said … Read more
New Survey Finds That 89% Are Using Social Media in Recruiting
No longer just the shiny new object in the toolbox, social media recruiting has become an integral part of hiring. A new Jobvite survey, titled Social … Read more
College Grads Agree: Internships Really Help in Landing That First Job
If college grads of the last five years had it to do over, most would still go to school, but they would pick different majors and get more internships. … Read more
Onboarding 101, or What NOT to Do When a New Employee Starts Work
My good friend — let’s call him “Herb” — started a brand new job yesterday. Herb was very excited because it’s an opportunity with a particular … Read more
Employer Brand In Crisis? Even Ikea is Struggling With Negative Publicity
There’s quite a bit of talk about employer branding, but what happens when bad publicity hits back? Ikea is figuring that out as they deal with the … Read more