“Good Will Hunting” fans will remember the bar room scene where campus know-it-all Clark is confronted about his knowledge of the evolution of the market … Read more
The 4 Stages of the Employee Value Proposition
It’s popular in the HR world to speak of an organization’s employee value proposition (EVP). Like many HR terms, this one evokes a vague and generally … Read more
Are These the Top 10 Talent Management Trends for 2013?
It’s that time of year for resolutions, predictions, and reflections back on all that has happened during this past year. Of all of these, it is the … Read more
The Immense Power of Your Employment Brand
What is the single most important part of your entire talent and HR strategy? Is it your leadership development? Your process for goal alignment? Your … Read more
How to Help Your Team Deliver On Your Brand Promise
Becky McKinnell, CEO of Maine-based iBec Creative, and listed by Businessweek as one of the Top Entrepreneurs Under 25 found herself facing a dilemma many … Read more
Yes, Social Media Builds Brand But It Is Nothing Without Substance
It’s easy to think social media is a trivial diversion, ideal for 20-something’s with an addiction to technology and too much time on their hands. However, … Read more
Building a “Brandful” Work Environment: It’s Engagement by Another Name
You don’t hear a lot about companies building brand ambassadors these days, and if you attend as many conferences as I do, you know that you also … Read more
Your Employment Brand: You Don’t Need a Super Bowl to Make Your Pitch
Living in Michigan, Chrysler’s last two Super Bowl ads have been big news in our part of the world (check out last year’s ad with Eminem here). In case you … Read more
Employment Brand? Study Says Half of Companies Don’t Have One
Employment branding is one of the most talked about topics in the HR world. Yet, according to a new study from CareerBuilder, nearly half of HR managers … Read more
Your Mission at Work: Do You Really Believe in What You Do?
One of our clients at HRU is the U.S. Army, and I recently had an opportunity to go onto one of the bases and listen to the commanding officer speak about … Read more