In consumer marketing, entire programs and departments are created to increase brand and customer loyalty. The more loyal a customer is to the brand and … Read more

It seems like the corporate would is abuzz with interest in workforce planning. Consultants are offering a variety of tools and programs on how to do … Read more

My last article ended with a question. To refresh your memory, this was the work exercise: Using the principles of SMEAC (described in a previous article … Read more

The best recruiting tools are often the ones that most recruiters don’t use. Why? Because overused recruiting tools generally do not have much of an … Read more

Here’s are some common laments of the typical recruiter: “It takes too much time.” Read more

Up to 25,000, 50,000, sometimes even more than 100,000 resumes are submitted to the larger and better-known organizations in the United States every week. … Read more

A very long time ago, I ran a sales department. It was an interesting experience. I would ask sales applicants about their sales accomplishments, have … Read more

If you are committed to building an organization that will someday achieve what Jim Mullen of Mullen Advertising calls “corporate greatness,” … Read more

In a highly competitive world dominated by CFOs who want to cut your budget, it is no longer optional to demonstrate your value. Everyone is accountable! … Read more

More than ever, it seems, hiring managers are challenging recruiters on the quality of the candidates they are seeing. Perhaps it is the perception that … Read more