What do you do while waiting for your weekly conference call to begin? We do some real work, or we email or text as the hold music plays on, subtly … Read more
Recruiting Content: The First 10 Pages
Starting a recruiting content strategy is a daunting proposal. You may know that you need to tell more stories to attract prospects and validate their … Read more
Stryker’s New Careers Site is First in a Decade
Its careers site not having changed dramatically in about 10 years, Fortune 500 medical technology firm Stryker is live with a mobile-friendly, more … Read more
Lilly’s New Careers Site Has an Intriguing Way of Searching for a Job That Matches
Eli Lilly, the multibillion dollar, Fortune 500 drug company, is out with a new corporate career site that includes an intriguing new “jobs for … Read more
Here’s Proof That Content Will Bring You the Most Important Job Applicants
Content is far more effective at encouraging applications for those with the most experience and helps entry-level applicants self-select out of the … Read more
Employers Need to Become Career Newsrooms
Factset, Sodexo, Amtrak. These companies all have one thing in common when it comes to marketing themselves to job seekers. They all create large amounts … Read more
On April 21 You Could Lose Big If Your Careersite Is Not Mobile Friendly
Sometime on April 21 your career site, the one you worked so hard to get on Google’s first search page, may disappear down the rabbit hole, banished … Read more
Long Job Descriptions and Titles Can Hurt You. And So Can Short Ones
Marketing is recruiting’s next frontier. If you’re a marketer, you’re trying to generate a lead or a sale, so you dedicate a tremendous … Read more
Content Marketing Predictions for Talent Acquisition in 2015
“2015 is the year content subsumes marketing and brands realize that content is the atomic particle of every aspect of marketing.” — Shane Snow, … Read more
Getting the Big Picture: Visual Content Is Critical to Building Engagement
Lately the fastest-growing social networks are those that emphasize visual content. Instagram is the fastest-growing social network, followed by Tumblr and … Read more