Pretend to be a candidate and take a look at your company’s career site or job ads. What are the top selling points that you’re pitching to candidates? I … Read more
The Best Way to Craft a Job Post Opening
Have you ever bought a car from a used-car lot? We automatically go in with a ton of preconceived notions because used-car salesmen are renowned for not … Read more
Today’s Crisis Won’t Be the Last — A Case Study in Recruiting Preparation
Even before the pandemic, the healthcare industry was saddled with a significant nursing shortage. But now, the struggle to fill open positions with … Read more
This Is Why Your Recruiting Videos Are Ineffective
When you think about a recruiting video, do you imagine a two-minute video introduction that sits on your career site? Or do you think about employee … Read more
Why Your Careers Site May Not Be Engaging Candidates
Attracting the right candidates often entails creating landing pages targeted to specific demographics (like what CVS has been doing recently with various … Read more
How CVS Partners to Recruit Talent During the Pandemic
“Coronavirus is here, and we need your help.” With that simple call to action by CVS Health, the company launched an initiative that has become one of the … Read more
Why Our Hiring Sources Shouldn’t Be a Secret
There may be a disconnect between candidates and employers, an incongruence in where candidates and employers spend time searching each other. This is … Read more
The Two SEO Queries That Recruiters Should Care About
Over 30 percent of Google searches are related to job searches. But, the majority of these search results are completely dominated by Indeed, LinkedIn, … Read more
Dell Is Making Its Career Sites More Visual, More Modern, More Mobile
Dell is partway through a major update to its career sites; some of it’s live now, and in a few weeks new changes will go up. The Dell EMC merger of two … Read more
The Importance of Transparency in Employer Branding
Transparency matters to your employer brand. The reputation of your organization as an employer is your employer brand. The difference between an empty … Read more