Gerry Crispin of CareerXRoads claims that about 55% of corporate careers websites cannot answer the question, “Why come here?” That means most … Read more
Who’s Counting?
The 2010 Census recruiting campaign launched this week with a new website and recruiting videos that target a diverse workforce, along with a toll-free … Read more
Yahoo’s 4 Questions
Yahoo asks itself four questions when sourcing candidates of different generations. Where are they? How do they want to receive information? What makes … Read more
Recruiting Videos Allow Potential Candidates to Feel the Passion
Everyone in recruiting and employment branding strives to demonstrate to potential candidates the excitement that can be found within their organization. … Read more
Assess Your Employment Brand Using an Audit Checklist
One of the hottest topics in talent management today is employment branding, in part because applicants rank brand as the second most influential factor … Read more
Improve the Candidate Experience
An automated e-mail response, which roughly translates to: “Don’t call us, we’ll call you,” is the only communication most … Read more
100 Million Job-Related Searches on Google in June!
For months (and years) I’ve wondered what the number of monthly searches was for job-related keywords on Google. I always knew it was a big number, … Read more
Your Corporate Website Is Boring Applicants
In this final installment of the four-part series, I tackle a critical issue: making content on your careers site seem genuine. When candidates are asked … Read more
Your Corporate Website Is Boring Applicants
Numerous studies have confirmed that nearly everyone who eventually gets hired by an organization visits the organization’s corporate careers site at … Read more
Your Corporate Website Is Boring Applicants
Currently, the most underperforming corporate recruiting tool is the careers or jobs webpage. Honestly, taking your own for example, is there any chance it … Read more