Shannon Smedstad has more than 20 years of experience in talent acquisition, employer branding, and employee communications as a practitioner and consultant. Currently, she serves as a senior brand strategist at exaqueo, an employer brand consulting firm. Previously, she held leadership roles at the Association for Financial Professionals, GEICO, and CEB (now Gartner). Outside of work, she is a Girl Scout troop leader who enjoys time with her husband, two daughters, and a dog named Taco. You can connect with her on LinkedIn.