Rod Reasen is the co-founder and CEO of Springbuk, a health intelligence platform determined to prevent disease with data. This industry-leading platform allows employers to maximize the investment they're making in their most valuable resource — people. This simplified lens places all of the vendor and program management activities and accountabilities in one place. Because in today's economy, employers can't afford not to care.

Before co-founding Springbuk, Rod was the CEO of the Healthiest Employers award program, designed to celebrate the healthiest workplaces in America. This mission was born out of his background as president & CEO of MAVUM, a benefit and wellness consulting firm. Rod's passion in his professional life is finding creative and innovative ways to help organizations improve their employees' health outcomes.