Jeff is a former stand-up comedian, behavioral economics expert, financial columnist and best-selling author whose prized insights on the intersection of behavioral science and the modern marketplace help audiences better understand why people do the things they do, especially when it comes to finance. Jeff’s research on how human behavior drives spending and saving habits, economic ebbs and flows, and the future of our markets led to his best-selling book, Dollars and Sense: How We Misthink Money and How to Spend Smarter.


Jeff, editor-in-chief of, offers behavioral science insights publication from the team at Martiz. He is a TV writer and producer, an on-air contributor for MSNBC, CNN, Fox News, SiriusXM, Current TV, CBC, and the BBC. He is also the winner of the Bill Hicks Spirit Award for Thought Provoking Comedy, and author of the best-selling satire, Get Rich Cheating. His credits include: TEDx Talks, The Final Edition Radio Hour (executive producer), Comedy Central,, Nickelodeon, IFC and cast member, Shoot The Messenger, from the co-creators of The Daily Show. His debut book, Get Rich Cheating was published May 2009.