Greg Skloot ( is the President & COO of Crystal and a passionate evangelist for leveraging AI to help people understand anyone’s personality and build stronger relationships. He is the co-author of Predicting Personality: Using AI to understand people and win more business, a book published by Wiley in 2019. Previously, Greg was vice president of growth at fitness-technology startup Netpulse, where he led sales, customer success, marketing and operations until the company was acquired by eGym in 2018. Earlier, he was the CEO of, an event management software company. He was named to the Forbes 2020 30 Under 30 list in enterprise technology.