As the COO for WorkForce Software, Denise Broady oversees the global marketing and communications organization and is also responsible for the end-to-end customer experience including product strategy, product launch, customer operations, customer success, global support along with training and enablement. Prior to WorkForce Software, Denise was the Global COO of the Industry Cloud organization at SAP running go-to market, strategy, marketing, communications and operations. With over 23 years of enterprise technology experience, Denise has scaled businesses from start-ups to working in complex software businesses. She is also a two-time published author on Risk and Compliance, Performance Management and Business Intelligence: GRC for Dummies (2008) and Driven to Perform (2009). Denise holds a double degree in Production and Operations and Marketing from Virginia Tech.