Get off my lawn! Snapchat’s recent IPO has me feeling crotchety and crusty. A company that exudes youthful optimism has unfortunately brought out my … Read more
Technology in Recruiting: How Programmatic Advertising Is Like Billboards (Only Much Better)
Roadside billboards. Most of us pass by them every day, perhaps seeing dozens. You might even be in a market where you see the electronic boards that … Read more
A Lattice Is the Career Ladder for the 21st Century
I am giving you a heads-up as tomorrow I am resigning my position and going back to my old job, which I love. I hate this new job as I do not want to … Read more
5 Things Everyone Should Know About Squeeze Pages for Recruitment Marketing (and Especially Pipeline Building)
If you have not been hanging out in “digital marketing land” for very long, you may not be aware of what “a squeeze page” is. A squeeze … Read more
SHRM CEO Hank Jackson to Retire
Henry Jackson, leader of the Society for Human Resource Management since 2010, will retire at the end of the year. “Hank Jackson has made lasting … Read more
Dramatically Improve Your Applicant Quality Using a Simple Side-By-Side Job Post Test
A quick and low-cost approach for improving the attraction power of your job postings The most damaging failure point in recruiting is having a weak job … Read more
Digital Marketing 101: A Primer for Corporate Recruiters
Just a decade ago the e-commerce industry was starting to gain steam, and many retailers lacked the inclination to invest in selling online, or lacked the … Read more
December Is Prime Time for Recruiting … Because the Competition Is so Low
Recruiting is a direct competition between firms. So, unless you’re a firm with a great employer brand like Google, Facebook or GE, focus your recruiting … Read more
You Created an Employer Brand. Now Activate It
Sneak peeks, blooper reels, How it’s Made … who doesn’t love going behind the scenes? Employer branding is the very deliberate process of identifying an … Read more
Kimberly-Clark On a Hunt for ‘Original Thinkers’
They’re feeling the need to keep older workers’ knowledge with them, but simultaneously bring on millennials and brand themselves as … Read more