Those help-wanted signs hanging in the windows of your favorite retailers may soon be obsolete, thanks to Facebook. Always at the forefront of advertising … Read more
Here’s Why It’s Time to Add Reddit to Your Recruitment Marketing Mix
If you’re not yet familiar with Reddit, shake hands and say hello. Similar to the once-mighty Digg, it was founded in 2005 and is an online … Read more
Note This Trend — TV Ads for Building Your Image as a Technology-Driven Firm
Technology has grown in importance to the point where every firm has no choice but to become a technology-driven firm. Yes, technology hardware and … Read more
LinkedIn Is Your Billboard and Your Industry Window
“Linked In is my favorite site right now… It’s an incredible push to my business….the best professional articles too…” I saw this note on … Read more
Read This Before You Buy a Recruitment Marketing Platform
“Over 70% of companies are planning to invest in solutions with recruitment marketing capabilities over the next 12 months.” This is one of the opening … Read more
Do You SEO, Bro?
Recently I was at an event where several professionals were discussing their talent attraction efforts, and at some point one of the participants asked, … Read more
Recruitment Marketing Platforms Are Not Dead. Here’s Why
Tom Steele — an experienced talent acquisition specialist — wrote a column that proclaimed, “Recruitment Marketing Platforms Are Dead.” His … Read more
10 Reasons Why Recruitment Marketing Platforms Are Dead
Back in 2006, I joined a startup called Hotgigs. It had an experimental product called Jobs2Web. Hotgigs had two clients using the Jobs2Web product. I was … Read more
LinkedIn Introduces Lead Generation Forms for its Mobile App Advertisers
Generating leads advertising via mobile devices has historically been a challenge for marketers. Users are hesitant to click an advertisement that takes … Read more
Shaunda Zilich Is Having a Moment
Shaunda Zilich is having a moment. You may not know her name, but as the global employment brand leader at GE, Shaunda is responsible for attracting a new … Read more