All the major mobile phone platforms today with apps also have advertising capability within the app itself. This doesn’t necessarily mean that recruiters … Read more
Advanced Items for Your Recruiting Agenda — What Should Google Do Next?
During the newly reinvigorated and exciting ERE conference, two attendees posed related but powerful questions to me. The first was “What advanced topics … Read more
In the War for Talent, a Beautiful Daughter’s Benefit Might Help
The way Chris Holmes quit his border security job must have made Gordon Ramsay proud. It wasn’t a bad-boy, burn-the-bridge resignation that has … Read more
Avoid the 3 Biggest Employer Branding Pitfalls
As major brands like Goldman Sachs and Zynga have stumbled into PR crises, I thought it might be useful to help your company avoid the most common employer … Read more
The New ROI for Social Media Recruiting
Jody Ordioni wrote a prescient view about the ROI of social recruiting which posted Monday morning. Monday night I discovered first hand just how … Read more
8 Tips for Creating Stellar Employer Branding Videos
Employer branding videos are beginning to pop up with greater regularity on corporate websites as companies strive to attract top talent. But what … Read more
Avoid the Yugo Trap and Identify Your Culture
Remember the Yugo? Yugos were cars built in the old Yugoslavia, in the 1980s. They were sold solely based on their low price. More than 100,000 cars were … Read more
Multimedia’s Place in Recruiting
Many search engine marketing experts today agree that videos and images drive more traffic in search engines than simple text-related results. In fact, a … Read more
Social Recruiting: Marketing’s Secret Weapon
It’s not often talked about, but your company has a secret weapon when it comes to social media marketing: you. HR, though not traditionally considered a … Read more
The Case for Visual Job Descriptions
Over the past five to seven years, the recruitment industry has faced great disruption due to the advent of social media recruiting and a proliferation of … Read more