Take a little trip with me. Don’t worry; you don’t need to pack any bags and your passport can remain safely stowed away. We’re just going to take a step … Read more
You’ll Think I’m Crazy, But You Should Put This in Job Ads
The goal of any job advertisement should be to attract the highest number of responses from qualified applicants. But how exactly do you go about writing a … Read more
What We Learned Looking at Hundreds of Job Ads for Employer Brand Leaders
Over the past seven years I have been fortunate to travel to more than 50 cities in 30 countries to share my employer branding knowledge and experience … Read more
Creating and Marketing an Employment Brand to Attract Talent
We all know that recruiting is about connecting with candidates on multiple levels: practical, emotional, and aspirational. Employment branding and … Read more
How to Get More Your Job Ads More Attention on Job Boards
Hiring is a complex process, but optimizing it is surprisingly simple. Before posting your job listings online, consider asking yourself “Is this job … Read more
Employer Branding Beats Consumer Branding for Young Job-Seekers
Two studies recently came out that provide interesting perspectives on how a brand is viewed by the general public and by young workers looking to start … Read more
Pinball Parties Working for Austin Software Developer
An Austin software developer called Q2 says it’s having success — “record attendance,” according to a senior recruiter — … Read more
15 Ultra-bold Recruiting Practices — Are You Falling Behind Your Competitors?
by Trena Luong and John Sullivan In case you haven’t noticed, the world of corporate recruiting has become so intense that formerly rare aggressive and … Read more
Closing the Engagement Gap
Employees can be a very big recruiting resource A recent report by PR firm Weber Shandwick — Employees Rising: Seizing the Opportunity in Employee … Read more
Just Say “No” to Forgettable Employee Testimonial Videos
If you search “employee testimonials” on YouTube, you will notice a theme after watching a handful of them. They look and sound alike. They all say … Read more