When I first heard about Snapchat, it was from younger colleagues of mine urging me to create an account and join in on the fun. My first response, “Isn’t … Read more
Here’s Proof That Content Will Bring You the Most Important Job Applicants
Content is far more effective at encouraging applications for those with the most experience and helps entry-level applicants self-select out of the … Read more
Here’s Why Employees Are Your Best Brand Ambassadors
Successful corporate branding is all about “promise makers” and “promise keepers.” Your brand represents how people perceive your … Read more
Has SAP Revealed the Future of Employment Branding? Introducing ‘Freemium to Premium’
(SAP was this year’s ERE Recruiting Excellence winner for the best employer brand and most strategic use of technology) The “best” talent is getting … Read more
Sometimes, the Very Best Places to Work Aren’t Really Places at All
There’s a new trend in Silicon Valley. Famous tech brands are building enormous headquarters designed by famous architects. They’re using the greenest, … Read more
Employers Need to Become Career Newsrooms
Factset, Sodexo, Amtrak. These companies all have one thing in common when it comes to marketing themselves to job seekers. They all create large amounts … Read more
Build Your Brand Through Content Marketing
You have a presentation in one hour and you need more material. Your natural inclination is to “Google” it. Bingo — you run across a well-prepared … Read more
On April 21 You Could Lose Big If Your Careersite Is Not Mobile Friendly
Sometime on April 21 your career site, the one you worked so hard to get on Google’s first search page, may disappear down the rabbit hole, banished … Read more
Your Culture Is Your Brand. Is Yours the Right One?
Even though so much has been written about brand building and the connection between a brand and business success, there’s one important aspect of … Read more
Don’t Be a Talent Brand Soloist. Be the Chorus Master
Your company’s talent brand ?most? influences whether candidates accept or decline your job offers, according to our ?Talent Trends 2014 ?survey of more … Read more