In the war for talent, the companies with the hottest buzz, the coolest brand, and the most meaningful and innovative work tend to win out. Indeed, the … Read more
Win the Battle for the Most Endorsed
I remember when I accepted my first job. I asked my dad what he thought of the company and if he endorsed my plan to accept the offer. And that was it. … Read more
The 4 Biggest Mistakes Companies Make in Employer Branding
At this stage, I’d wager that you’ve spent some amount of time seriously thinking about one of the two hottest topics in recruiting: artificial … Read more
The Importance of Transparency in Employer Branding
Transparency matters to your employer brand. The reputation of your organization as an employer is your employer brand. The difference between an empty … Read more
The Top 5 Factors That Make Job Seekers More Likely to Apply
What are the big things that job seekers are looking for in their next job? You probably have a good idea — a better salary and job title, more … Read more
Facebook Tops Indeed’s Top-Rated Workplaces List, But Costco Cracked the Top 10, Too
Here’s something that’s hard to get your head around: Although a whopping 86 percent of companies doubt the fairness of online company ratings, … Read more
How to Use Storytelling to Build a Better Employer Brand
We conducted a study with Immersion Neuroscience which examined candidates’ immersion levels during a standard recruitment process. Immersion is measured … Read more
I’m Not So Sure an Employment Brand Truly Matters
Every year companies spend hundreds of millions of dollars on employer branding. My email box is overrun with new companies wanting to show me and sell me … Read more
Sell Your Culture, Not Your Perks
Can we blame people for judging companies on their culture? We all spend such a high proportion of our lives at the office nowadays it’s unsurprising that … Read more
Examining the Interview Process to Improve Candidate Experience and Employer Brand
I came across an old SHRM article yesterday titled, “Why Hiring Is Taking So Long—and What HR Can Do About It?”, As I made my way through the article, I … Read more