The number of displaced workers reached 6.8 million from 2015 to 2017, according to the Bureau of Labor Statistics’ most recent displacement report. Though … Read more
A Good Way to Waste Money, Time, and Attention: The 7 Most Common Reasons Employer Brand Initiatives Fail
The numbers are impressive. When you have a strong employer brand, you can see up to a 50 percent drop in cost to hire and up to an 80 percent increase in … Read more
It Takes Just Five Minutes a Day
It is difficult to stand out from your competition as a recruiter or sourcer. We are continually being asked to be creative, be strategic, and connect … Read more
HR 101: The 4Ps Of a Talent Attracting Brand
Attracting top talent has never been harder. How can companies set themselves apart from their competition? To be a destination employer, you need to have … Read more
Why Your Firm Has a Talent Shortage Explained (Bluntly)
Most organizations that are facing a talent shortage blame a variety of external factors, even though the actual culprit is the way their firm recruits. … Read more
Faux Employer Branding vs. Magnetic Employer Branding
Are you engaged in faux employer branding or magnetic employer branding? When employers do the following without doing what is described in the rest of … Read more
Why Organizations Value Consumer Brands More Than Employer Brands and How to Change the Conversation
Universum’s annual list of “most admired” employers is out, with many of the usual suspects (Google, Apple, Amazon) topping the list. Not … Read more
Making Connections: Where the Candidate Experience and Employee Evangelism Intersect
Developing a truly effective candidate experience is an iterative process, but what’s constant are the connections created, fostered, and grown … Read more
How to Develop a ‘Glocal’ Employee Value Proposition
In 2010 I got a call from an internal headhunter about a potential job at Roche. “Head of Employer Branding.” “What???” I had been in recruitment for … Read more
A Sourcer’s Manifesto
You Are Not an Inquisitor; You Are a Brand Ambassador and a Candidate Assistant Before I became a recruiter, I had a specific image of what recruiters are … Read more