In Part 3 of this article series on building a magnetic employer brand, we explored how to: Analyze your default brand for strengths and weaknesses Read more
Why Job Branding Is More Important Than Employer Branding
What’s all the fuss? Hiring top people isn’t as tough as most recruiters and hiring managers make it out to be. Job branding is the key. But … Read more
Building a Compelling Employer Brand, Part 3
In the first part of this article series, we explored five essential components of effective employer branding: Putting together a team that understands, … Read more
Employment Branding: Calculating the Economic Impacts
Employment branding is a powerful recruiting retention and motivation tool. For most successful organizations, great employment branding efforts revolve … Read more
The 8 Elements of a Successful Employment Brand
Many organizations are starting to see glimmers of faster paced growth. As a reaction, many are becoming more aware of the need to build their employment … Read more
Integrating the Internet Into Your Recruitment Plan, Part 2
As discussed in Part 1 of this article series, the successful integration of the Internet into a recruitment marketing plan relies on two phases: planning … Read more
Integrating the Internet Into Your Recruitment Plan
Though it has been widely adopted by human resource professionals both as a source of candidates and a recruitment tool, the Internet is still often viewed … Read more
Sell, Don’t Tell: A Quest for the Great Job Description
Twenty-five years ago American businesses faced a very different set of problems than they do now. The basic issue then was to screen out the excess of … Read more