Companies spend millions of dollars a year trying to develop compelling employment brands by interviewing current employees, surveying external … Read more
Don’t Be Fooled by Employment Branding: What it Is and What it Is Not! (Part 2 of 2)
Last week I introduced this two-part series by highlighting the unfortunate fact that what many organizations implement as “employment … Read more
Don’t Be Fooled by Employment Branding: What it Is and What it Is Not!
There is little doubt that employment branding is one of the hottest topics in recruiting these days. Unfortunately, what a lot of firms implement in the … Read more
The Best Employment Branding Is Free, If You Earn It
Many a column on ERE and other staffing forums advise companies on how to increase their presence in the employment market space. Companies spend … Read more
A Call for Recruiting Leadership
Leadership is hard to define. One might say, “I know it when I see it, but I can’t tell you exactly what it is.” We have all probably … Read more
Four Ways to Improve Recruiting
Here are few comments I have recently received from recruiters about what they are experiencing. It seems that some things never change. “I have … Read more
Five Great Things You Can Do Today to Find More Great People Tomorrow
In our just completed 2006 Recruiting and Hiring Challenges survey, 68% of the respondents indicated that sourcing was a major problem ? comparable to … Read more
Boring Position Descriptions Are Dramatically Decreasing Your Application Rates, Part 1
I often am asked, “What is the easiest way to improve the number of top applicants who actually decide to apply for jobs?” The answer is easy: … Read more
Few Employers Measuring the Impact of Workplace Branding
Nearly two-thirds of the employers polled in a recent Bernard Hodes Global Network research initiative support employer branding initiatives, but less than … Read more
Why Should I Work for Your Company?
Well, why should I? That seems like a fair question considering the fact that great candidates can have multiple opportunities just within one organization … Read more