Few people would disagree with the premise that stories are powerful mechanisms for selling ideas and concepts. In fact, there have been books written … Read more
Are Job Applicants Destroying Your Brand?
Phil walks into his favorite retailer to apply for a job. He sits down at the kiosk and begins to fill out the employment application. He fumbles through … Read more
Employment Branding: the Only Long-Term Recruiting Strategy
Almost every action and process in recruiting is designed for short-term gain. Despite talk about being strategic, most recruiters and recruiting managers … Read more
What Is Your Google Rep? Managing Your Online Brand
Do you know that your firm has a “Google rep” and that if you’re not aware of it, your recruiting effort may be hindered or even … Read more
Before You Waste Your Time and Money on So-Called Employer Branding
Employer branding is quite the rage these days. Yet, I’m still amazed at what many people think it means to “create” an employer brand. … Read more
Are You Wasting Your Employment Branding Dollars?
by Dr. John Sullivan and Master Burnett Over the course of the last three years, employment branding has grown from a concept a few organizations were … Read more
Green Recruiting: Building Your Environmental Employment Brand
You would have to have had your head stuck in the sand to not be aware of the intense interest that the environment holds in today’s political and … Read more
Who Knew?
I recently finished reading a few of almost 600 pages of postings on MSN’s message board concerning an article by Scott Burns, entitled Is Home Depot … Read more
Tamagotchi
Even though organizations pour hundreds of thousands of dollars into employment branding improvements, including websites, radio, blogs, podcasting, … Read more
Manage Your Own Brand
Companies spend millions of dollars a year trying to develop compelling employment brands by interviewing current employees, surveying external … Read more