Since the coronavirus pandemic began, company after company has sent out mass emails about their response to the virus with assurances that they are taking … Read more
5 Reasons to Refresh Your Employer Brand
Your employer brand is just as important as your outward-facing company brand because it affects recruitment, brand perception, and even employee … Read more
3 Misconceptions About Salary Transparency
Editor’s note: This article is part of a series highlighting speakers at the upcoming ERE Recruiting Conference. Click here to view other articles in the … Read more
The Best Employer Brands Repel Talent
Editor’s note: This article is part of a series highlighting speakers at the upcoming ERE Recruiting Conference. Click here to view other articles in the … Read more
Are You Defining Your Employer Value Proposition in All the Wrong Ways?
If you’re serious about investing in your employer brand — which, of course, you should be — defining your value prop is an important first step. Yet it’s … Read more
The Three Minds of Successful Employer Branding
By now, you either understand the power of employer branding or you do not. If you are in the latter camp, I can’t imagine why you’re reading this, so I … Read more
The 5 Ps of Recruitment Marketing and How They Drive Great Hiring
Within the recruiting function, marketing should be king, because when assessing recruiting processes, I almost always find that the foundation components … Read more
Best of ERE: Elevating Your Employer Brand
Your reputation is everything. It’s a cliché because it’s true. To attract the candidates you want, you first must build the brand you want. … Read more
Personal Branding: The Game-Changing Approach to Winning Trust
Building trust is crucial in recruiting. A personal brand allows you to win trust in scale. Last month, I spoke at the ERE Recruiting Conference in … Read more
Employer Branding May Be Destroying Your Recruiter Experience
I know what you are thinking. I am thinking it too. Not another employer branding article. Hear me out. My new “thing” is recruiter experience. My theory … Read more